Almost a generation has passed since Jamie Oliver’s four-part Channel 4 documentary series Jamie’s School Dinners exposed the unhealthy reality of the food served to pupils at lunchtime, including – notoriously – fat-heavy, meat-light Turkey Twizzlers. It proved a shaming and effective intervention. His ensuing Feed Me Better campaign led the then prime minister, Tony Blair, to pledge to make school lunches more nutritious and hand schools more money to do that, given the average lunch at that time cost just 45p to make.
Problem solved? Unfortunately not.
