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Evening Standard
Evening Standard
National
Josie Clarke

Scam fears causing one in three UK consumers to abandon online purchases – study

United Kingdom Jo Causon
Shoppers said two-factor authentication and security questions were the measures that gave them the greatest confidence when interacting with companies (PA) - (PA Wire)

Fears of being scammed are causing one in three UK consumers to abandon online purchases, according to a study.

Some 31% of consumers have stopped at least one online purchase because they were concerned that a website was not genuine, the Institute of Customer Service found.

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