Almost exactly two years ago, EA CEO Andrew Wilson was asked whether he's thinking of putting more ads in games. Yes, he answered: "We have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."
The time has now come: The publishing giant behind all of your favourite games from a decade ago has announced EA Advertising—a new platform that offers brands in-game advertisements. Or, as EA puts it, "in-game integrations, creative partnerships, and scalable advertising capabilities".
