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Fortune
Fortune
Glen Luke Flanagan

Saving money is the hottest Valentine’s Day gift of 2025, according to a Trustpilot survey

Two people eating a homemade meal. (Credit: Getty Images)

This Valentine’s Day, the hottest thing you can do is make smart financial moves, as Americans continue to adapt to persistent inflation and a difficult housing market. 

In a new survey out from Trustpilot, a whopping 77% of people said they’d rather put their money toward a major financial goal such as a home down payment than spend it on gifts. In addition, almost a full third—30%—said they’d rather get nothing for Valentine’s Day and have their partner save money. 

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