Sausage rolls and Oasis: ‘Britishcore’ TikTok trend drives interest in UK culture

‘From the phenomenon of Brat to the excitement around the Oasis reunion … the TikTok community in the UK and beyond have been embracing all things Britcore.’ Photograph: Christopher Furlong/Getty Images

Think of British cultural exports in the 21st century and you might reach for the familiar examples: James Bond, Downton Abbey, Adele.

But in the algorithm-driven universe of TikTok where a trend known as “Britishcore” is one of the most in demand movements of the moment, it’s the mundane aspects of life in the UK which are going viral.