The Saudi owners of Newcastle are ready to direct in millions of pounds of sponsorship cash to bolster Eddie Howe’s quest for European football.
Chief exec Darren Eales has warned that the club haven’t got a blank cheque to keep repeating their £210m transfer spend in 2022, or emulate what Abu Dhabi-owned Manchester City after their takeover, because of financial fair play rules.
So the club’s 80 per cent stake-holder, the state run Public Investment Fund of Saudi Arabia, which controls $608bn of assets, is poised to use companies they own, or influence, to back Newcastle by striking sponsorship deals.