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Saudi Arabia's Public Investment Fund Partners With ATP

ATP Saudi Arabia Tennis Rafael Nadal Saudi Arabia Public Investment Fund Public Investment Fund
Fabio Fognini, of Italy, left, plays against Gael Monfils, of France, at the Diriyah tourist site in Riyadh, Saudi Arabia, Dec. 13, 2019. Saudi Arabia's Public Investment Fund and the men's pro

Saudi Arabia's Public Investment Fund has entered into a five-year partnership with the men's professional tennis tour, marking a significant move by the kingdom into the world of sports. As part of this agreement, the ATP rankings will now bear the naming rights of the Public Investment Fund. This collaboration builds on the existing deal that had already secured Jeddah as the host city for the Next Gen ATP Finals from 2023 to 2027.

The partnership also includes courtside branding for the Public Investment Fund at various prestigious tournaments, such as the season-ending ATP Finals and events in Indian Wells, Miami, Madrid, and Beijing. This development comes after Pepperstone had sponsored the ATP rankings since 2022.

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