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The Guardian - US
The Guardian - US
Sport
Karim Zidan

Saudi Arabia has bought into soccer and golf. Will the NBA and NFL be next?

The NFL is a hugely popular product but does not have the global reach of the NBA
The NFL is a hugely popular product but does not have the global reach of the NBA. Photograph: Ted S Warren/AP

Earlier this week, golf’s civil war came to an abrupt end when the PGA Tour announced plans to merge commercial operations with its Saudi-funded arch-rival, LIV Golf.

The shock announcement marked the culmination of a year of disruption, player poaching and heated litigation. It also brought attention to Saudi Arabia’s growing ambitions in sports and raised the possibility that the kingdom will use its seemingly limitless resources to buy into US sporting behemoths such as the NFL and NBA.

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