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The Guardian - US
The Guardian - US
Sport
Karim Zidan

Saudi Arabia expands its sportswashing ambitions to the world of gaming

Saudi Arabia Saudi
Saudi Arabia has added a new layer to its soft power strategy in the world of eSports
Saudi Arabia’s strategic investment in sports and entertainment events dates back to November 2016. Photograph: Jason Redmond/Reuters

Saudi Arabia has grand plans to become a powerhouse in the world of eSports and gaming.

The kingdom’s sovereign wealth fund – a $500bn entity chaired by Crown Prince Mohammed bin Salman – announced a new gaming company in January 2022 with the intention of staking its claim in the booming industry.

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