Whatever device has a screen has the possibility of being an Xbox, or so Microsoft has been claiming over the last month. Whether you've been a fan of Microsoft's latest ad campaign, we've already seen the effects of this approach prior to the ad launch. With games such as Sea of Thieves, Indiana Jones, Grounded, and more coming to PlayStation, it's left gamers a little split.
Initially spotted by Stephen Totilo, Microsoft CEO Satya Nadella made some statements related to Xbox's approach at the annual Microsoft shareholders meeting. During the session, Microsoft investor relations vice president Brett Iversen asked Nadella to comment on the $69 billion Activision deal. In response, Satya pointed to their latest advertising approach.
"Let's take that joy of gaming everywhere," he said, referencing the plethora of devices where players can play Xbox titles. "We are redefining what it means to be an Xbox fan; it's about being able to enjoy Xbox on all your devices."
