The Italian island of Sardinia has a problem with tourism. A few seasons back it brought in regulations to control overcrowding on its world-renowned beaches. These include restricted access, prebooking and towel bans.
Now, some tourism experts and operators want to broaden the island's image from predominantly a sea and sun destination, which crams their tourism season into just a few months. They say this will make tourism more sustainable and lucrative, although everything from restaurant opening seasons to flight schedules will need to change–will the shift work for this summertime island?
