Sansiri targets B40bn of Phuket projects as demand grows

An artist's impression of a pool villa at The Tales Story One – Bangjo, Sansiri's first pool villa project in Phuket. Units are priced from 45 million baht.

SET-listed developer Sansiri is bullish on Phuket's residential market as it shifts towards pool villas and foreign buyers, with plans to launch 40 billion baht worth of new projects over four years, matching its total development value on the island over the past 15 years.

Poomchai Mattayompoppinyo, managing director for southern project development, said the company will launch its first pool villa project in the second half of 2026, driven by robust demand from foreign buyers in Phuket's luxury residential market.