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Evening Standard
Evening Standard
Simon Kurs

Sand, sea and sustainability: the Great British seaside holiday is reborn

The backstory

Camber is, in many ways, a typical British seaside town. Unlike nearby Rye, with its antique shops and medieval cobbled streets, it’s a place that, you sense, has seen better times – enjoying its heyday when Brits still largely holidayed on domestic shores. They were drawn, for the most part, by the beach: a three-mile spit of golden, powdery sand and vast, tumbling dunes that exists almost mirage-like between the pebble and shingle of the East Sussex coast.

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