In prepartion for Major League Soccer adding an expansion team in San Diego in 2025, fans were treated to the new club unveiling their name and new team logo on Friday night at Snapdragon Stadium.
The team, which will be known as San Diego FC, asserted that the new brand identity was created in an attempt to capture the communities that make up the diverse California city.
“The crest is ‘The Flow,’ comprising 18 lines representing the 18 communities of San Diego County, woven into one,” per a press release. “San Diego is displayed at the top of the crest in the form of an arch, inspired by the iconic neighborhood arches and signs around greater San Diego. The shield shape represents the strength and unity of their community. The chrome finish on the shield reflects the colors of the community in the outer layer of the crest.”
