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TechRadar
TechRadar
Carrie Marshall

Samsung's next-gen HDR10+ Advanced is launching on Prime Video this month — surprisingly beating Dolby Vision 2 to the punch, though with some huge unanswered questions remaining

Samsung Prime Video TCL Hisense Peacock
HDR10+ Advanced logo on a white background.
  • HDR10+ Advanced will be available on 2026 Samsung TVs models from August 2026, with Prime Video as the launch streaming partner
  • Designed to make the most of today's best TVs, offering improved HDR reproduction and 'Intelligent Motion Smoothing' that only applies when it's needed
  • HDR10+ is a direct rival to Dolby Vision 2, which includes some of the same features and is also scheduled to launch in 2026, but won't work on Samsung TVs

Samsung has announced the launch of HDR10+ Advanced on Prime Video beginning this month, August 2026 — but it hasn't told us exactly which TVs it's coming to, or what you'll be able to watch in the format. We've asked Samsung for details and we'll update this when we hear back.

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