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Windows Central
Windows Central
Technology
Cale Hunt

Samsung's new GAIA PC chip challenges Microsoft's Copilot+ program — and why I can only see that as a positive for the AI PC industry

Samsung sign.

NVIDIA's bombshell RTX Spark announcement at Computex 2026 gave us a glimpse at new competition for Intel, AMD, and Qualcomm silicon in Windows PCs, and now Samsung is reportedly getting in on the fun with its own custom silicon designed for AI PCs.

This is the first PC-centric silicon that I can recall Samsung producing since its 2012 Exynos 5 Dual, which was created for Chromebooks. GAIA is reportedly being designed by Samsung's System LSI business unit, so I'm not expecting it to be a simple experiment.

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