
- The ongoing DRAM shortage will affect TVs too
- Expect cheaper TVs to get price hikes first
- There's no sign of the shortage ending any time soon
Samsung says it can't rule out price hikes on new TVs due to the ongoing shortage of memory chips. Speaking to Reuters, co-CEO T M Roh said of the shortage: "As this situation is unprecedented, no company is immune to its impact." He added that the shortage was affecting everything from mobile phones to consumer electronics – not just TVs but home appliances too.