
What you need to know
- IDC's latest data reveals that fewer iPhones were sold last quarter, while Samsung's strategy of releasing its new Galaxy S24 series earlier proved successful.
- Samsung shipped 60.1 million units in Q1 2024, capturing a 20.8% market share, while Apple shipped 50.1 million units, representing 17.3% of the market.
- While Samsung and Apple are expected to maintain dominance, other brands like Xiaomi, Transsion, Oppo, and Vivo are gaining traction, especially outside the US.