Every year manufacturers somehow manage to make the best TVs even better – increasingly it's like there's no ceiling to what's possible. That said, Samsung's take for its 2026 flagship might seem, well, confusing on the face of it.
Why? Because the S99H on review here – the same as the S95H in the USA – takes Samsung's QD-OLED panel mastery, but leads it down a more 'arty' design route, complete with an integrated silver bezel border. Don't want the bezel? You'll want the S95HF – the all-important 'F' variant not available in the USA (and not to be confused with the last-gen S95F model either!).
