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Technology
James Pero

Samsung's big bet on personal AI makes the Galaxy S25 feel compelling but creepy

Angled view of Samsung Galaxy S25 Plus cameras.

To no one's surprise, AI took the spotlight at Samsung's latest Galaxy Unpacked event.

We got to see new editing tools, better photo searches, call transcripts, and much, much more. But it wasn't the features that stood out as much as the theme they project.

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