Samsung Plans to Raise DRAM Prices by 20% in Q3. What That Means for Rival Micron.

The ongoing artificial intelligence (AI) buildout has been a massive tailwind for memory chip prices over the last 12 months. Notably, one of the biggest players in the business is making a bold move that could ripple across the entire industry.

Samsung Electronics is reportedly pushing hard for another round of price hikes on its DRAM chips — and the size of the potential increase is quite significant. That push comes at a moment when rival Micron Technology (MU) is already riding one of the strongest stretches in its history. What happens next will matter for anyone who owns a phone, laptop, or a data center full of servers. Let's take a closer look.