
They say the wheels of industry never stop turning, and it seems that's true even when the chassis on top has fallen off, because as current-gen SSD prices continue to climb, the next generation is already being spun up. According to ZDNet Korea's sources, Samsung is "embarking on full-scale preparations" for PCIe 6.0 SSDs, with the first orders being for R&D and mass production orders only expected in the second half of the year.
I suppose that's me looking at it from a consumer perspective, though, because Samsung is hardly going to be viewing the current demand-induced supercycle as the car falling off its wheels. Rather, for Samsung—as with all memory and storage makers—current high prices and extra demand is very welcome fuel for a growing fire. AI, which is fuelling the demand, really is "making memory sexy again", as Micron told us almost two years ago. And ditto storage, it seems.