
With the Galaxy Watch 8 expected to launch later tomorrow at Galaxy Unpacked 2025, the pressure is mounting for Samsung to reverse a worrying trend: people are buying fewer of its smartwatches.
According to new data from Counterpoint Research (via 9to5Google), Samsung's global smartwatch shipments declined by 19% year-over-year in Q1 2025, marking the most significant drop among the top five brands, which also include Apple, Huawei, Xiaomi, and Imoo.