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TechRadar
TechRadar
Craig Hale

Salesforce snaps up customer service software giant Fin for $3.6bn

Fin Salesforce Intercom Agentforce Marc Benioff
Salesforce acquisition of Fin.
  • Agentforce will get upgraded with Fin's agentic tech and proprietary Apex model
  • Fin, formerly Intercom, solves 76% of customer queries with AI agents
  • The acquisition will cost 3x what Agentforce brings in annually

Salesforce has announced plans to require Fin, the customer service giant formerly known as Intercom, for around $3.6 billion, as it looks to build its AI-powered customer service tools.

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