Sales of fans, ice cream, paddling pools and burgers rocketed as the heatwave sparked a spending spree on summer essentials. Waitrose has had its biggest week for ice creams, with sales up 36% year on year, while John Lewis’s sales of fans and air conditioning units are up 709% year on year.
Asda sold at least 4.5 million sausages and 1.4 million burgers last week, while charcoal sales increased by 400%. Sales of ready-to-drink spirits in Asda were up 72% compared to an average week, while fan sales increased by 1,300%.
Asda said its paddling pool range saw sales increase by 1,000% compared to the same time the previous week. Waitrose said sales of premium ice cream are up 45% year-on-year.
