Sainsbury's has announced that it will invest millions of pounds into its range of pricing in a bid to help shoppers combat the soaring cost of living crisis.
The supermarket chain has said it will plough £65million into its pricing next month to help shoppers keep their grocery costs down when they are picking up the weekly shop.
It has said that £60 million of the cash will predominantly go towards the cost of food in September, with most being spent on the supermarket's Price Lock campaign.
