Sainsbury’s has said it will pump £65 million into its pricing next month amid ratcheting pressure on customers’ budgets.
Simon Roberts, Chief Executive of the supermarket chain, promised the brand will stand with its customers 'to ease the financial pressure they face'.
The latest pricing pledge – which is part of wider a £500 million investment commitment – comes as fresh figures from the British Retail Consortium (BRC) reveal that customers witnessed 9.3 per cent food inflation in August, compared with the same month last year.
