Sainsbury's has announced it is cutting the prices of 40 products by up to 60%. All are dairy items, including yoghurts and cheese.
It comes after Tesco kicked off the dairy price wars by reducing the price of milk. Asda, Lidl and Sainsbury’s all followed - with Sainsbury’s going on to cut the price of some butter and bread products.
The latest price cuts are all on Sainsbury's own brand dairy goods. Last week Sainsbury's announced all its own label value ranges would soon come under the same brand, Stamford Street.
Rhian Bartlett, Food Commercial Director at Sainsbury’s, told the Mirror: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often. Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets. From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream.
“We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia. We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us."
Sainsbury's said the reductions will not have an impact on how much farmers are paid.
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Sainsbury's price cut examples
Here are some examples of products that have been reduced in price from today at Sainsbury's:
- Fat Free Natural Yoghurt - Was £1, Now 40p (60% off)
- Light Soft Cheese 250g - Was £2, Now £1.20 (40% off)
- Fat Free Cottage Cheese Natural 300g - Was £1.85, Now £1.30 (30% off)
- Double Cream 300ml - Was £1.65, Now £1.15 (30% off)
- British Mild Cheddar 400g - Was £3.70, Now £3.40 (8% off)
