Sainsbury's shoppers have once again been left outraged after a packet of cakes from a popular brand has fallen victim to the recent price increases.
Shoppers have had to battle a range of rising prices at the supermarket lately, with major brands such as Lurpak and Birds Eye sparking furore for their increased costs amidst the rising cost of living. And now Mr Kipling fans have found themselves paying that bit more after one shopper spotted a pack of eight Chocolate Slices from the iconic brand on sale for a whopping £3.45, reports The Manchester Evening News.
The shopper sparked the outrage after she shared a snap of the cakes on social media in a post that read: "I'm sure some supermarkets are over pricing branded goods, so customers choose own brands instead.