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Sophie Roberts & Aaron Morris

Sainsbury's shoppers 'feel like they've bought human kidney' with new meat packaging

Sainsbury's has left certain shoppers bamboozled, by changing its packaging of its popular packs of beef mince.

The leading supermarket has replaces plastic trays of the meat, opting instead to go with vacuum-packing - in a move which is predicted to save some 40 tonnes of plastic each year.

Explaining the move, Claire Hughes, Director of Product and Innovation at Sainsbury’s, said earlier this year: “We know our customers expect us to be reducing the use of plastic across our products are and we're constantly looking for new ways to innovate to meet our Plan for Better plastic reduction targets.

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