As the cost of living crisis bites and inflation sends prices skyrocketing, stunned shoppers have been sharing their reaction as everyday items become more expensive.
And Sainsbury's are the latest to be left aghast at how much some packs of fish fingers now cost. So taken aback was one punter, they said they nearly "fell to their knees" at the cost.
Food bills have been ballooning for homes across the UK in recent months as supermarkets raise prices. One of the first products leaving shoppers out-of-pocket was Lurpak butter - with prices for a single packet reaching as much as £7 each.