Sainsbury's has announced a raft of new measures to help cut the cost of the weekly shop. The supermarket giant has said it will plough in £65m into pricing from next month.
The cash will be spent on both its Price Lock campaign, which freezed the cost of key staples, as well as its price match campaign against budget supermarket Aldi. The latest pricing pledge – which is part of wider a £500 million investment commitment – comes as fresh figures from the British Retail Consortium (BRC) reveal that customers witnessed 9.3% food inflation in August, compared with the same month last year.
The UK’s second largest grocery chain said £60 million of its latest cash injection will go towards food prices in September with most going towards the Price Lock campaign. Around 2,000 food products and household items have had their prices fixed for at least eight weeks, including a number of own label lines.
