Sainsbury's customers can now get fruit and vegetables for a fraction of the price at more than 200 UK stores.
A new scheme launched today (Monday, February 20) means people can get boxes of fresh produce for £2. The "Taste Me, Don’t Waste Me" boxes will include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste.
The boxes will be sold for a lower price to help ensure customers have access to affordable nutritious food, as the cost of living continues to rise.
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Customers can find the boxes in Sainsbury’s fresh produce aisles and all products included are carefully selected to ensure they are still fresh. The initiative is part of the retailer’s commitment to halve food waste across its value chain by 2030.
Last year, Sainsbury’s also began removing "best before" dates from over 100 product lines, including pears, onions, tomatoes and citrus fruits, with over 130 lines to follow, in a bid to "help customers reduce food waste at home".
Sainsbury's fresh food director Richard Crampton, told the ECHO: “At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
"We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
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