Saisnbury's is slashing the price of its own-brand toilet paper by up to 11 per cent as part of growing trend of falling wholesale costs.
The UK's second-largest supermarket chain said the cost of pulp used to make the paper, which had fallen for the first time in two years, allowed them to drop the prices. It comes after the supermarket alongside other retailers cut the price of many items such as milk, butter, bread, pasta, and vegetable oil in the past year.
Food prices previously experienced a sharp rise following Russia's war in Ukraine which continued to place pressure on commodity costs. The Office for National Statistics said food inflation remained at 19.3%, down only slightly on March’s eye-watering 19.6% and remaining close to the highest rate for more than 45 years
