Sainsbury's customers have been left floored over the price of a box of frozen fish fingers, with one saying the astronomical price made them "fall to their knees".
Shoppers have had to battle a range of rising prices recently due to the cost of living crisis which has seen soaring costs across food, petrol and energy bills. Just recently, Lurpak butter was the topic of conversation after one single tub was costing up to £7 in certain supermarkets.
And now the price of another household staple has caused outrage among shoppers, with an 840g box of Birds Eye 30 Cod Fish Fingers being sold at £7 in Sainsbury's.