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Daily Mirror
Daily Mirror
National
Milica Cosic

Sainsbury's apologises and axes clothing ad after huge backlash over women's safety

Sainsbury's has apologised and axed a clothing advert, after customers reacted furiously with many concerned over women's safety.

Shoppers at the store were left shocked and concerned about the message printed out and the way it read, due to the layout.

The supermarket giant has now pulled the controversial clothing advert, and apologised for the campaign after it showed a woman wearing a £24 wrap dress with a slogan reading: "For walks in the park or strolls after dark".

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