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Fortune

Chris Morris

Ryan Reynolds had a hand in that viral Astronomer video featuring Gwyneth Paltrow

Gwyneth Paltrow Ryan Reynolds Maximum Effort Coldplay Pete DeJoy HR

Ryan Reynolds (Credit: Marcus Brandt / picture alliance—Getty Images)

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Astronomer might have gotten the last laugh following the viral moment that caught its former CEO and former head of HR in an embrace at a Coldplay concert. And it has, in some ways, Ryan Reynolds to thank for that.

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