Russian hotel owner Mikhail Golubtsov says it was partly the shame he feels over Russia's invasion of Ukraine that persuaded him and his family to take in Ukrainians fleeing the fighting - 34 so far, and counting.
The Russian former construction engineer left his home country in 2014 over Moscow's "unacceptable" annexation of Crimea, and now runs a modest but cosy hotel in the green hills of central Serbia.
