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Euronews
Euronews
Valerii Nozhin

Russia woos Asian tourists in attempt to counter European visits collapse

Russia has introduced visa-free entry for Vietnamese citizens as part of a broader effort to deal with the collapse of Western visits since its 2022 full-scale invasion of Ukraine, with visitors from Asia and the Middle East.

The number of tourists from EU countries travelling to Russia fell to around 160,000 in 2025, from just over 5 million in 2019. Cancelled direct flights, payment card restrictions and sanctions have effectively severed leisure travel from Europe and the US, and inbound tourism as a whole declined further in the first half of 2026.

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