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Rural matters: Putting the countryside at the heart of Vodafone’s mission

Vodafone mast.

At Vodafone, connecting everyone and anyone, irrelevant of where they live, has been at the core of our business for decades. That is as true today as it was when we started the business in the 80s, and the reason we continue to invest millions in our rural network.

Today, we deliver 4G coverage to 99% of the UK population. This is a complex task in itself, but it still means some customers in remote areas may still be missing out on the benefits of a strong and reliable connection.

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