This is shaping up to be a profoundly depressing summer for the movie business. Films that would have traditionally been a slam-dunk have tanked at the box office. A Pixar movie has tanked and even Indiana Jones has all but sunk without trace. So, naturally, you might be a little worried about Tom Cruise.
His new film Mission: Impossible – Dead Reckoning Part One comes out in a matter of days. And although last year’s Top Gun: Maverick cemented him as the only movie star people actually want to pay to watch any more, the instability of the theatrical business model means that the new release is anything but a sure thing.
