Rumble Inc. (NASDAQ:RUM) shares are trading higher Friday after the company announced a partnership with Perplexity to integrate its AI-powered tools.
What To Know: The collaboration will bring Perplexity's AI search technology to Rumble.com to improve video discovery for creators and viewers. The partnership also includes a bundled subscription combining Rumble Premium with Perplexity Pro and an advertising commitment from Perplexity to promote its new AI-based browser, Comet, to Rumble's audience. The integration will be rolled out progressively, with the subscription bundle and Comet promotion launching alongside the new AI-powered search features.
