
The RTX 5090 Founders Edition unboxing embargo has officially been lifted. From the looks of it, Nvidia is going eco-friendly this time with its FE models, though AIBs will likely stick with more mainstream and custom designs. Nvidia's new packaging philosophy resembles Apple's, with the "inkless" GPU box made entirely of "paper fibers"—probably just a fancy name for cardboard.
Off the bat, packaging for the RTX 5090 boasts a 50% reduction in size compared to the last generation to minimize material usage and potentially lower costs for Nvidia. At the bottom of the outer box, we're greeted by a tear tape, the removal of which reveals the tagline: "Inspired by Gamers. Enhanced by AI. Built by Nvidia".