SEVILLE, Spain—RTVA is the Spanish regional broadcaster of Andalucia, a major Spanish region with 8.5 million people. It consists of Canal Sur Televisión, which broadcasts three TV channels; Canal Sur Radio, with four radio channels; and Canal Sur Media, including the OTT platform “CanalSurMas”, the website canalsur.es, among other online channels (including YouTube).
Since 2006, RTVA had been using Tedial’s Media Asset Management (MAM) system across multiple sites in the Andalusia region, where staff worked locally from the eight diversely located sites. But the local systems architecture, which had once worked so well, became obsolete and plans to replace it were delayed due to the difficulty in obtaining CapEx financing.
