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RideApart
RideApart
Sport
Enrico Punsalang

Royal Enfield Can Do No Wrong, As The Company Is Unable to Keep Up With Himalayan 440 Orders

Royal Enfield is having one of those runs where you start wondering whether somebody at headquarters found the motorcycle industry's cheat codes. Its latest problem is the sort of problem every manufacturer desperately wants: too many people are trying to give it money. The company has temporarily stopped taking bookings for the new Himalayan 440 in India because demand reportedly ate through roughly six months of planned production almost immediately.

According to Autocar India, Royal Enfield launched the Himalayan 440 in early September with prices starting at Rs 229,000 (around $2,400 USD). The company says demand exceeded expectations, leaving its existing production allocation spoken for and forcing it to pause new bookings while it works on increasing capacity. That's a pretty spectacular response for a motorcycle whose entire pitch is essentially, "Hey, remember when adventure bikes weren't rolling supercomputers?"

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