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Evening Standard
Evening Standard
Entertainment
Maddy Mussen

Rosie Huntington-Whitely has opened a pop up for her beauty brand in central London today

Rosie Huntington-Whitely has launched a pop up in Covent Garden this week to promote her TikTok-beloved beauty brand, Rose Inc.

The supermodel and CCO of Rose Inc originally set up the company as a beauty editorial site in 2018, later launching a series of her own beauty products in 2021.

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