While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite the steal.
That was perhaps best shown with the Rolex Certified Pre-Owned program. Introduced last year as a means for official Rolex Authorised Dealers to combat the burgeoning grey market, the program only really served to showcase just how disparate the two are.
