The 2023 Sturgis Motorcycle Rally officially kicked off on August 4, 2023. It’s celebrating its 83rd anniversary this year, and will run all the way through August 13, 2023, in and around Sturgis, South Dakota. One of the many annual events that makes up the annual Sturgis festival is the Motorcycles as Art exhibit at the Buffalo Chip. That’s where Royal Enfield and Roland Sands Design officially unveiled the first-ever Super Meteor 650 custom build to be shown anywhere on the planet.
The new Royal Enfield x RSD chopper made quite an entrance, which you can see in the Instagram video that both Enfield and RSD shared on social media. Those present at the event saw a massive wooden crate marked with the Royal Enfield logo on the outside. No light show, no fog, just a plain wooden crate.