Roku is set to enliven its TV home screens via a new partnership with the NBA that will host a dedicated ad-supported basketball channel and an NBA Zone for instant game access, highlights and more.
Announcing the news in a blog post, Roku hyped up its new NBA channel with an official launch starting today. You’ll be able to catch a variety of basketball content with ease through the Roku Channel, where the first-ever NBA FAST will live for easy access.
