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TechRadar

Amelia Schwanke

Roku has unveiled a new streaming service that’s cheaper than Netflix, Disney+, and more – here’s everything we know so far about Howdy

Roku Howdy Netflix Disney Anthony Wood FilmRise Lionsgate Warner Bros Discovery

A promotional image for the new streaming service Howdy from Roku.

Roku has launched a new paid-for streaming service
Howdy was made available on August 5, 2025, in the US
It costs $2.99 a month and is only accessible via the Roku platform for now

Roku has launched a new ad-free streaming service that lets you access 10,000 hours of movies and TV shows for just $2.99 per month.

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